Don't Want To Pay For Website Traffic?
While Facebook and Google advertisements (as well as paying an Instagram Influencer) can help you scale your business, you shouldn't totally rely on those methods to drive traffic to your website. I personally hate the thought of spending $100 on advertising to get a $20 sale.
Here are 3 ways to drive FREE website traffic!
While a “Giveaway” isn’t always exactly free, it helps promote your store as well as gets your content in front of people. Giving away, say, $20 in product(s) to be reviewed openly on Instagram (for example) is a great way to get your content in front of a mass amount of people.
You can even create an event with entry rules such as, “You must Like and Follow Us on Instagam, as well as tag a friend in the comments of this post!”. This is a sure fire way to get people interested in what you’re doing to invite others to see your content. The more people seeing your content the better you’ll be doing in the end.
The BEST part? The Giveaway doesn’t have to be a product from your online store! It can be something you’ve typed up about the topic (like a 2-page PDF), a free service (If you do graphic design, give them a free logo!), and there are all sorts of other things you can include as well.
Create a Group
Most people say you need a Facebook Page for running ads and that kind of thing - Why stop there? Use your businesses Facebook Page to create a group! This not only allows you to start developing a community around your niche, but it gives a way for you to interact on the daily with potential customers. Anyone who joins the group will already have interests in your product or service - If they didn’t have an interest they wouldn’t be there.
Creating a group is the perfect way to interaction with people daily. In this case you’re not directly selling to them, but have a link somewhere in the group (or post it even 5-7 days and talk about what you’re offering). Building a community is the beginning stage of building a brand, and building a brand is the beginning stage of building a long-term business.
If you’re confused about what kind of content to post in the group, just put up some photos, memes, or things related to your niche. Treat everything with respect and do what you can to promote living life to the fullest - people love that sort of thing.
Blog Your Heart Out
You may say that you can't write worth a poop so, how are you going to create something captivating (especially about your product or Niche) that will get people interested in your store? To type this I'm currently using Google Docs and using a tool called Text to Speech. This allows me to say whatever is on my mind and then Google translates it into words so I don't have to type. This is extremely convenient, very easy to use and perfect for portraying what's on your mind even if you don't know how to put it into words.
The magic behind this is that by creating a blog post any one that searches for something along the lines of your topic may have the chance to see the blog in your store I personally use fan or follower submitted content is blog post for example I will make a post on social media asking for submission for articles in exchange for a free product or discount to a product by doing this and not only generate free traffic from BING and Google but I also get my product in people's hands so that they can begin telling their friends about it. By doing this I don’t have to create the content, I just adjust it (grammar errors) and post it.
Each time you put a new blog up on your website or store be sure to announce it to your followers. This is the ideal way to get people to your site without even talking directly to someone (people using search engines will find your content!). You can also link products and services in the blog posts, but we’ll get to that next.
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Hopefully those tips help you drive traffic to your website - you have to put in the work though! Nothing happens to those who aren't willing to put in any effort.
If you'd like to learn more about driving free traffic to your website, you can pick up my "10-Free Traffic Ideas Guide" by clicking the button below.
Interested?